Playbook

Re-engagement

Bring dormant prospects back into the conversation with a timely, respectful follow-up.

Trigger

Lead goes cold

The workflow starts when a prospect has not replied within the target window.

Action

Revive the thread

Send a fresh, low-friction follow-up with a different angle.

Approval

Check the message

Escalate any compliance-sensitive language before sending.

Result

Reactivated lead

Measure success by reply rate and reactivated conversations.